Background
In 2013, recognising the limitations of traditional recruitment methods that often overlooked candidates’ personalities and soft skills, we co-founded Yobber—a platform designed to transform the hiring process by integrating video applications. Our goal was to create a more efficient, fair, and engaging experience for both employers and job seekers, ensuring that hiring decisions were based on more than just a CV.
My Role & Responsibilities
As Co-founder, Creative Director, and Product Designer, I played a key role in shaping Yobber’s early vision and ensuring a seamless and user-friendly experience for both candidates and employers. My contributions included:
● Creative Direction & Brand Oversight – Led the early creative vision for the platform and provided strategic feedback to the agency responsible for developing Yobber’s brand identity, messaging, and visual style.
● Product Design & UX – Designed and iterated on key user flows to make video-based applications intuitive and accessible.
● User Research & Testing – Engaged with employers and job seekers to understand their needs, ensuring the platform’s design and functionality addressed real recruitment challenges.
Solution
Yobber introduced a video-first approach to hiring, giving candidates a chance to showcase their personality, motivation, and communication skills beyond a traditional resume. Key platform features included:
● Video Applications – Candidates recorded responses to predefined questions, allowing recruiters to evaluate their fit early in the process.
● Employer Dashboard – A digital platform where employers could create job postings, receive and manage video applications, and streamline their hiring process.
● Candidate Portal – A user-friendly interface guiding applicants through video recording and document uploads.
Impact
● More Informed Hiring Decisions – Employers gained deeper insights into candidates, leading to better cultural and skills alignment.
● Increased Recruitment Efficiency – The platform reduced time-to-hire by allowing recruiters to assess candidates faster and more effectively.
● Positive User Feedback – Both employers and candidates appreciated the platform’s ease of use and the opportunity to engage more authentically in the hiring process.
Conclusion
Yobber successfully challenged traditional recruitment methods by humanising the hiring process through video applications. Our platform not only increased efficiency but also fostered fairer evaluations, ensuring candidates were assessed on more than just a written CV. By integrating video technology into recruitment workflows, we helped companies make smarter, faster, and more inclusive hiring decisions.
