Miloš Yu Mijanović
Linkedin | milos@milos.se | +46 707 98 27 20
About me
Over the years, I’ve had the privilege of seeing the design industry from almost every angle; running my own studio, working agency-side, and working in-house as a long-term consultant. It’s a mix that has taught me not only design craft, but also the realities of business, budgets, priorities and the economics behind good decision-making.
My path has taken me through photography, graphic design, editorial art direction, brand design, UI, UX and product design. That breadth helps me understand each project, big or small, in a wider context, connecting the dots between storytelling, usability, brand, technology and business value.
I’m endlessly curious about new domains and new challenges, with a drive to make things clearer, simpler and more meaningful for the people who use them.
Key Skills
UX & UI Design: User research, user journeys, wireframing, prototyping, usability testing
Brand & Visual Design: Visual identity, design systems, brand guidelines, marketing assets
Tools & Methods: Figma, Adobe Creative Suite, Jira, Agile methodologies
Development Basics: HTML & CSS understanding
Experience
Milos Design AB (Jan 2025 - …)
Led design and visual communication for Uppsala Municipality, producing a digital and
printed publication documenting large-scale circular construction and reuse initiatives.
printed publication documenting large-scale circular construction and reuse initiatives.
Contributed to Circular Concrete and KTH research collaborations, supporting
communication of complex sustainability and construction research to broader audiences.
communication of complex sustainability and construction research to broader audiences.
Currently leading a rebranding project for a premium fitness brand, establishing a scalable brand foundation for multi-site expansion.
Fora (Sep 2018 - Dec 2024) - Senior Product Designer, Head of Brand
Employed via Valtech 2018–2023, then continued as a consultant through my own company Milos Design AB 2023–2024.)
Led the design direction for customer-facing platforms used by over 200,000 businesses and 1.5 million individuals, many of them non-expert users navigating complex rules and reporting requirements. Improved key user journeys, onboarding and communication flows in a regulated, high-stake environment. Built and scaled a Figma-based design system adopted across teams, increasing consistency, accessibility and delivery speed. Also drove the organisation-wide rebrand and contributed to the shift from annual to monthly reporting.
Nordic Morning (Jan 2018 - Sep 2018) - Product Designer
At Nordic Morning, I worked with Skatteverket (Swedish Tax Agency) on a large-scale intranet revamp. This platform, used by 10,500 employees across hundreds of districts, needed to evolve from a generic structure into a personalized, user-centric tool. My role focused on improving usability and accessibility, ensuring employees could efficiently navigate their daily operations.
Ottoboni (Aug 2014 - Dec 2017) - Art Director / Product Designer
At Ottoboni, I contributed to end-to-end product design for clients such as Riksbyggen, Nordiska Kompaniet, and L’Oréal. My work included conceptualizing user journeys, prototyping, and optimizing UI for accessibility and scalability. I also played a key role in developing Telia Sonera’s global design system, ensuring brand consistency and efficiency across their digital platforms.
Yobber (2013 - 2014) - Founder / Creative Director
As a startup, we leveraged emerging video technology to improve recruitment by making it smarter, faster, and more equitable. Yobber challenged traditional hiring methods by prioritizing personality, drive, and flexibility, integrating video responses into applications. As Co-founder, Creative Director, and Product Designer, I led the creative vision and ensured the platform met user needs, delivering a public-facing website and a digital recruitment platform for employers and applicants.
Cloud Nine (Sep 2011 - Aug 2014) - Art Director / Web Designer
At Cloud Nine, I played a key role in end-to-end product design, working with clients such as ComHem, Hallon, IVA, and SPP. My responsibilities included conceptualizing user journeys, prototyping, and optimizing UI for accessibility and scalability. Working in a fast-paced, agile environment, I gained experience in digital transformation projects, ensuring user-centric design solutions.
Miloš EF (Aug 2002 - Sep 2011) - Art Director / Graphic Designer
As a freelance Art Director, I worked with a diverse range of clients on advertising, branding, music covers, magazine, and book design. My work spanned visual identity creation to print and digital media, delivering high-quality designs for clients such as Scandic Hotels, Sweden Rock Festival, Luthman Scandinavia, and Lejonhjärta Media.
Education
Hyper Island (Aug 2010 - Jun 2011) - Interactive Art Director Program
Forsbergs School of Design (Aug 2002 - Jun 2004) - Graphic Design / Advertising
Nackademin (Aug 2000 - Jun 2001) - Virtual Reality Program