Miloš Yu Mijanović | Milos Design AB
Linkedin | milos@milos.se | +46 707 98 27 20
With over 20 years of experience in brand design, visual design, UX, and UI, I have collaborated with brands such as Fora, Skatteverket, Telia Sonera, Apoteket Hjärtat, NK, and Hallon. My expertise spans e-commerce platforms, mobile applications, and web-based systems, where I focus on creating cohesive brand identities across digital and physical touchpoints.
With a strong foundation in brand strategy and UX/UI design, I lead projects from problem definition to prototyping and testing, ensuring solutions that align with both user needs and brand objectives. Experienced in agile environments, I thrive in cross-functional teams, driving seamless collaboration and delivering high-impact results.
Key Skills
UX & UI Design: User research, user journeys, wireframing, prototyping, usability testing
Brand & Visual Design: Visual identity, design systems, brand guidelines, marketing assets
Tools & Methods: Figma, Adobe Creative Suite, Jira, Agile methodologies
Development Basics: HTML & CSS understanding
Experience
Fora (Sep 2023 - Dec 2024) - Head of Brand
Fora administers collective occupational pensions and insurance solutions for Swedish companies and employees. As Head of Brand, I led brand identity and design execution across all company channels, ensuring consistency and impact. I developed a scalable design system and collaborated with UX teams to align brand strategy with user experience.
Valtech (Sep 2018 - Sep 2023) - Senior Product Designer / Head of Design
At Valtech, I worked as a full-time consultant at Fora, designing and developing digital products for both company clients and employees. As Lead Product Designer, I collaborated with cross-functional teams to create seamless user experiences. My role later evolved into Head of Design, where I led a major rebranding initiative, ensuring brand consistency across all channels.
Nordic Morning (Jan 2018 - Sep 2018) - Product Designer
At Nordic Morning, I worked with Skatteverket (Swedish Tax Agency) on a large-scale intranet revamp. This platform, used by 10,500 employees across hundreds of districts, needed to evolve from a generic structure into a personalized, user-centric tool. My role focused on improving usability and accessibility, ensuring employees could efficiently navigate their daily operations.
Ottoboni (Aug 2014 - Dec 2017) - Art Director / Product Designer
At Ottoboni, I contributed to end-to-end product design for clients such as Riksbyggen, Nordiska Kompaniet, and L’Oréal. My work included conceptualizing user journeys, prototyping, and optimizing UI for accessibility and scalability. I also played a key role in developing Telia Sonera’s global design system, ensuring brand consistency and efficiency across their digital platforms.
Yobber (2013 - 2014) - Founder / Creative Director
As a startup, we leveraged emerging video technology to improve recruitment by making it smarter, faster, and more equitable. Yobber challenged traditional hiring methods by prioritizing personality, drive, and flexibility, integrating video responses into applications. As Co-founder, Creative Director, and Product Designer, I led the creative vision and ensured the platform met user needs, delivering a public-facing website and a digital recruitment platform for employers and applicants.
Cloud Nine (Sep 2011 - Aug 2014) - Art Director / Web Designer
At Cloud Nine, I played a key role in end-to-end product design, working with clients such as ComHem, Hallon, IVA, and SPP. My responsibilities included conceptualizing user journeys, prototyping, and optimizing UI for accessibility and scalability. Working in a fast-paced, agile environment, I gained experience in digital transformation projects, ensuring user-centric design solutions.
Miloš EF (Aug 2002 - Sep 2011) - Art Director / Graphic Designer
As a freelance Art Director, I worked with a diverse range of clients on advertising, branding, music covers, magazine, and book design. My work spanned visual identity creation to print and digital media, delivering high-quality designs for clients such as Scandic Hotels, Sweden Rock Festival, Luthman Scandinavia, and Lejonhjärta Media.